It"s
time
to
spin
some
magic
this
festive
season!
Baskin
Robbins,
the
world"s
largest
chain
of
specialty
ice
cream
shops,
recently
announced
a
tie-up
with
Eros
International,
the
leading
London-listed
Indian
media
and
entertainment
studio,
for
its
upcoming
family
entertainment
extravaganza
film
Aladin,
at
Mayfair
Rooms,
Mumbai.
Actors
from
the
movie
-
the
very
witty
Riteish
Deshmukh
and
the
gorgeous
Jacqueline
Fernandez
launched
three
delectable
Baskin
Robbins
Aladin
Ice
Cream
Flavours,
linked
to
their
characters
in
the
film.
The
three
Aladin
flavours,
available
at
all
Baskin
Robbins
outlets
across
India
this
October,
are
aptly
named
Choco
'aladin
(Malt
flavored
ice
cream
swirled
with
a
chocolate
fudge
ribbon
and
chocolate
bits)
linked
to
Riteish
Deshmukh"s
character
of
Aladin,
Princess'
Delite
(Creamy
Vanilla
ice
cream
loaded
with
chocolate
coated
nuts
and
swirled
with
a
chocolate
ribbon),
linked
to
Jacqueline
Fernandez" character
of
Jasmine
and
Ringmaster's
Whip
(Devilicious
chocolate
ribbon
and
chocolate
chips
whipped
into
a
sinful
chocolate
ice
cream),
linked
to
Sanjay
Dutt"s
character
of
Ring
Master
in
the
film.
The
Ice
Cream
Major
also
announced
a
special
consumer-focused
promotion
where
any
consumer
who
buys
a
Value
Scoop
from
Aladin"s
new
range
of
ice
creams
stands
to
win
exciting
merchandise
such
as
tattoos
inspired
on
characters
from
Aladin
and
music
CDs
of
the
film.
What"s
more,
the
luckiest
200
consumers
will
win
movie
tickets
for
Aladin.
Lucky
winners
will
get
a
golden
chance
to
mingle
with
Aladin
&
his
lady
love
Jasmine.
Commenting
on
this
association,
Mr.
Pankaj
Chaturvedi,
Executive
Director
-
Foods
Division,
Graviss
Foods
Pvt.
Ltd.
said,
“It
gives
us
immense
pleasure
in
partnering
with
Eros
International
to
promote
Aladin.
We
feel
that
launching
ice
creams
named
after
film
characters
is
a
unique
way
to
connect
with
our
consumers
who
are
largely
youngsters.
An
association
with
a
family
entertainer
expands
our
audience
to
children
as
well.
This
alliance
is
keeping
with
our
strategy
to
associate
with
popular
films
and
television
programs
as
means
to
connect
and
interact
with
our
wide
target
audience
and
offer
continuous
excitement
and
innovation
at
out
outlets,
all
of
which
is
required
to
build
the
Baskin
Robbins
ice
cream
brand
and
take
it
to
newer
heights."
Sunil
A.
Lulla,
President
of
Eros
International,
India,
said,
“Aladin
being
a
wholesome
family
entertainer,
we
are
delighted
to
partner
with
a
leading
consumer
brand
like
Baskin
Robbins,
which
lends
an
opportunity
for
the
film
to
reach
out
to
its
target
audience
in
an
innovative
and
fun-filled
manner."
So
come
and
indulge
in
the
best
ice
cream
flavours
in
town
this
festive
season,
with
friends
and
family.