First impression counts. No wonder, film-makers ensure that the first promo of their film creates the maximum impact. The promo of Blue does exactly that. The promo of this keenly-anticipated fare makes a stunning impact, not just because it stars some of the biggest names in the business (Sanjay Dutt, Akshay Kumar, Katrina kaif, Lara Dutta, Zayed Khan), but also because of its backdrop. It's shot underwater, amidst sharks.
The film has an international feel and its makers, Shree Ashtavinayak, should capitalise on its theme and take it beyond the Indian diaspora, when they plan its release strategy.
On the other hand, the first promo of Main Aur Mrs. Khanna brings back memories of Hrishikesh Mukherjee movies. Soft and simplistic, the promo exudes a lot of freshness. Of course, the first promo features Salman Khan, Kareena Kapoor and Sohail Khan only (not Preity Zinta), but the glimpses make it pretty evident that the film looks at a pati, his patni and a woh. Main Aur Mrs. Khanna has been extensively shot in Melbourne, Australia.
Incidentally, both Blue and Main Aur Mrs. Khanna are directed by first-time directors - Anthony D'Souza and Prem Soni, respectively.