Puja
films
and
Big
Pictures
have
created
a
viral
for
promoting
Do
Knot
Disturb
-
starring
Govinda,
Lara
Dutta
and
Riteish
Deshmukh.
The
film
hit
cinema
halls
on
2nd
October
and
has
been
directed
by
David
Dhawan.
The
viral
titled
'Khalbali
-
Heart
Breaking
news",
allows
the
visitor
to
upload
their
friend's
photographs.
Once
the
content
is
saved,
users
get
the
link
from
the
application
and
directly
mail
it
to
a
friend
who
will
be
featured
in
the
crime
show
'Khalbali".
Viral
marketing
is
very
often
used
today
to
increase
the
brand
awareness
and
meeting
the
marketing
and
promotional
objectives.
With
the
growing
interest
for
social
media
viral
marketing
has
the
unique
ability
to
build
self
-
disseminating
visitor's
chains.