Wills
Lifestyle,
ITC's
premium
fashion
brand,
announced
that
actress
Gul
Panag
will
be
the
'Twitter
Face'
at
the
forthcoming
Wills
Lifestyle
India
Fashion
Week,
India's
foremost
fashion
and
trade
event.
Wills
Lifestyle
has
initiated
this
association
with
the
critically
acclaimed
actress
to
explore
the
platform
of
new
age
media
to
engage
with
the
patrons
of
WIFW
in
an
interesting
fashion.
For
the
very
first
time
in
the
world,
a
celebrity
will
tweet
directly
from
the
event
venue
on
the
on-goings
of
the
Wills
Lifestyle
India
Fashion
Week.
It
is
an
effort
taken
towards
striking
an
instant
connect
with
their
patrons
and
followers
of
the
fashion
week.
Recognizing
the
growing
popularity
of
Twitter
in
India
and
especially
of
Gul
Panag
on
this
platform,
Wills
Lifestyle
decided
to
take
on
board
Gul
Panag
as
the
'Twitter
Face'
to
cover
the
event
for
this
medium.
Gul
Panag
will
be
present
at
the
venue
on
all
five
action-packed
days
to
review
the
shows
and
tweet
on
the
daily
dose
of
fashion
week
news.
She
will
connect
with
her
followers
and
share
her
views
on
the
ramp
shows,
upload
pictures
of
the
event
and
respond
to
tweets.
All
Tweeters
can
now
follow
Gul
Panag's
page
and
get
live
updates
from
the
event
itself!
They
also
stand
to
win
invites
to
the
event
by
following
her
updates.
Atul
Chand,
Divisional
Chief
Executive
-
ITC's
Lifestyle
Retailing
Business
Divison,
said,
"This
season
we
are
delighted
to
associate
with
Gul
Panag
to
be
the
Twitter
face
of
Wills
Lifestyle
India
Fashion
Week.
Gul
Panag
is
a
regular
on
twitter
and
enjoys
a
lot
of
support
and
fan
following
on
the
website.
Through
this
association
we
will
be
able
to
reach
out
to
a
large
fan
following
on
Twitter
and
create
excitement
around
WIFW."
Speaking
on
this
association,
Gul
Panag
said
"I
am
proud
to
be
associated
with
Wills
Lifestyle
in
this
unique
way.
I
promise
to
bring
to
my
fans
and
followers
regular
updates
from
the
venue
and
to
give
them
a
glimpse
of
the
fashion's
grandest
celebration,
Wills
Lifestyle
India
Fashion
Week.
Watch-out
for
my
tweets
as
you
stand
to
win
a
chance
to
get
invited
to
the
event."