The
recently
formed
coalition
between
the
Bollywood
and
Hollywood
studios
will
now
be
known
as
the
"Alliance
Against
Copyright
Theft
-
AACT".
Formed
to
create
a
common
voice
to
fight
piracy,
AACT
has
Reliance
Big
Entertainment,
Moser
Baer
Entertainment,
UTV
Motion
Pictures,
Eros
International
and
the
Motion
Picture
Dist.
Association
as
its
founding
members.
Today,
AACT
launches
its
toll-free
anti-piracy
hotline
-
1800-103-1919
-
to
report
piracy
in
the
Mumbai
and
Thane
districts.
The
launch
is
in
association
with
UTV
Motion
Pictures
and
Dharma
Productions
I
Hate
LUV
Storys.
Imran
Khan
and
Sonam
Kapoor
will
publicize
the
toll
free
number
as
part
of
the
film's
promotional
campaign
across
India.
The
anti-piracy
hotline
will
allow
people
in
Mumbai
and
Thane
to
register
their
piracy
complaints
by
calling
the
toll
free
number
without
revealing
their
identity.
Upon
receiving
the
complaints,
law
enforcement
will
be
immediately
notified
of
the
unlawful
conduct.
Already
this
year
law
enforcement
has
conducted
over
100
anti-piracy
raids
in
Mumbai
alone,
and
this
hotline
will
assist
in
their
efforts.
Commenting
on
the
initiative,
Harish
Dayani
of
Moser
Baer
asserts,
"Piracy
cannot
be
eradicated
or
reduced
just
by
a
group
of
people
working
within
the
film
industry,
the
public
has
to
be
involved
in
the
fight.
With
AACT,
we
are
trying
to
create
awareness
about
the
damage
piracy
causes
to
us
all.
This
toll
free
number
does
just
that."
Prakash
Nathan
of
UTV
Motion
Pictures
says,
"Our
aim
is
to
reach
out
to
the
younger
audience
and
involve
them
in
the
process
of
curbing
piracy.
Using
I
Hate
LUV
Storys
was
an
ideal
platform.
Both
Imran
&
Sonam
are
young
stars
and
through
them
we
can
convey
this
message
to
our
younger
audience."
Adds
Rajiv
Dalal
of
the
Motion
Picture
Dist.
Association,
"AACT
provides
a
platform
for
our
industry
to
come
together
and
curb
piracy.
The
launch
of
this
toll
free
number
will
assist
our
efforts,
as
it
engages
consumers,
retailers,
and
other
responsible
citizens."
In
addition
to
the
launch
of
its
new
name,
logo,
and
toll-free
anti-piracy
hotline,
AACT
is
also
launching
its
website:
www.aact.in.
The
website
will
provide
up
to
date
information
about
all
AACT
campaigns
and
activities,
as
well
as
informational
reports
on
piracy
and
the
film
industry.