Sure,
a
leading
anti-perspirant
has
been
launched
in
India
by
Hindustan
Unilever
Limited,
with
Asin
Thottumkal
being
signed
as
the
brand
ambassador
for
the
brand
in
India.
Talking
about
the
brand,
Asin
states,
"Sure
promises
'No
Sweat',
which
is
exactly
what
an
anti-perspirant
is
supposed
to
do.
I
use
Sure
and
am
happy
with
the
results.
I
truly
recommend
consumers
to
include
Sure
in
their
daily
hygiene
regime.
Sure
is
absolutely
safe
to
use
and
does
not
have
any
side
effects."
The
Sure
anti-perspirant
range
consists
of
three
variants
-
Passion
and
Free
spirit
for
women
and
Sport
Defense
for
Men.
All
these
variants
are
available
as
roll-ons
and
in
aerosol
cans.
Sure
is
priced
at
a
reasonable
amount
of
Rs.65
for
40
ml
and
Rs.40
for
25
ml
packaging
and
is
available
in
all
the
retail
outlets
across
country.
Srinandan
Sundaram,
Category
Head
-
Deodorants,
Hindustan
Unilever
Limited
says,
"We
constantly
strive
to
offer
world
class
products
to
meet
the
ever
evolving
needs
of
our
consumers.
With
the
launch
of
Sure,
we
further
strengthen
our
association
in
the
personal
care
category
and
believe
that
this
leading
international
anti-perspirant
brand
will
build
a
closer
connect
with
our
target
audience."
Story first published: Monday, May 31, 2010, 16:13 [IST]