T-Series
is
known
to
release
its
films
with
much
fanfare.
Hence,
it
came
as
a
shock
to
a
lot
of
people
when
T-Series'
film
Kajraare
directed
by
Pooja
Bhatt
and
starring
Himesh
Reshammiya
released
all
of
a
sudden
in
just
2
theatres
(that
too
in
matinee
shows)
on
Oct
15.
Since
then
a
lot
of
tongues
started
wagging
and
speculations
began
on
why
such
a
move
was
taken.
While
none
of
the
parties
involved
commented
on
the
situation
then,
T-Series'
head-honcho
Bhushan
Kumar
explains
his
rationale
behind
this
move,
"It
was
a
very
calculated
call
taken
by
us.
Today
movie-watching
has
become
an
expensive
proposition
and
if
the
audience
doesn't
feel
excited
about
watching
a
particular
movie,
then
they
would
not
go
to
the
theatres
and
spend
money.
"
"A
recent
example
is
Jhootha
Hi
Sahi,
which
despite
having
names
like
John
Abraham,
A.R.Rahman
associated
with
the
project,
failed
to
generate
any
interest
whatsoever
among
the
audience.
Hardly
anyone
went
to
watch
the
film.
The
result
was
a
big
loss
for
the
makers
who
in
my
opinion
may
find
it
difficult
to
even
recover
the
publicity
costs
from
India
theatrical
collections.
With
Kajraare
too,
keeping
Himesh's
current
market
standing,
I
was
not
very
sure
about
people
going
to
the
theatres
in
large
numbers
to
watch
the
film.
I
am
very
proud
of
the
film,
it's
a
very
nice
film
and
all
of
us
have
worked
really
hard
on
it
and
I
felt
that
maximum
people
should
see
the
film
hence
we
approached
a
leading
TV
channel
(Colors)
and
sold
them
the
satellite
rights.
The
film
will
have
its
TV
premiere
next
month
(December)
on
Colors.",
He
adds.
But
wasn't
Mahesh
Bhatt
and
Pooja
Bhatt
upset
with
this
decision?
"Mr.
Mahesh
Bhatt
was
completely
in
sync
with
me.
In
fact
he
only
suggested
that
we
should
go
ahead
with
the
satellite
release
as
he
also
knew
that
at
this
point
of
time,
people
are
not
really
excited
to
go
to
the
theatre
and
watch
a
Himesh
Reshammiya
starrer.
Hence,
it's
better
to
have
a
technical
release
as
a
formality
and
then
release
the
film
via
satellite
medium."
The
move
however
didn't
go
down
too
well
with
Himesh
Reshammiya
who
seems
to
have
had
a
fall
out
with
Bhushan
Kumar.
Commenting
on
this,
Bhushan
says,
"To
be
honest,
no
artist
would
be
ready
to
accept
that
his
market
value
/
market
standing
has
gone
down.
The
same
is
the
case
with
Himesh
too.
But
it
was
not
that
he
was
not
kept
in
the
loop
about
this
decision.
In
fact
two
weeks
before
the
release,
we
explained
to
him
that
since
the
promos
aren't
creating
any
buzz
and
even
the
music
too
isn't
doing
well,
we
don't
see
any
reason
in
spending
huge
amounts
of
money
on
publicising
the
film
for
a
theatrical
release.
We
would
rather
have
a
limited
technical
release
so
that
we
can
then
have
a
satellite
release
and
it
reaches
across
maximum
audience.
He
was
obviously
not
very
happy
about
it
but
didn't
object
to
our
move
either."
Finally,
where
does
that
leave
another
Himesh
starrer
A
New
Love
Issshtory
which
is
directed
by
John
Matthew
Mathan
and
again
produced
by
T-Series.
"A
New
Love
Isshtory
is
90%
complete.
But
I
have
to
see
the
film
in
totality
and
only
then
will
I
be
able
to
take
a
call," signs
off
Bhushan
Kumar.
Story first published: Tuesday, November 16, 2010, 16:31 [IST]