chitrangada
singh
isn't
considered
sporty,
edgy
or
adventurous
but
she
is
certainly
beautiful
and
is
going
to
be
the
new
face
of
Levis
Jeans,
reason
being,
her
curvaceous
body.
The
latest
new
line
of
Levis
jeans
has
decided
to
focus
on
the
Indian
women
consumer
thereby
customising
the
fit
into
waist
to
hip
ratio
rather
than
club
them
into
different
sizes.
It
has
to
be
noted
that
it's
the
first
time
any
jeans
apparel
has
ever
done
something
of
this
sort.
Chitrangada
confirms
the
news,
"Yup
I've
signed
up
for
Levis!
It's
called
the
Demi
fit!"
Surely,
the
Demi
goddess
is
all
set
take
over
the
ad
world.
Story first published: Thursday, September 16, 2010, 15:20 [IST]