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We never approached Aishwarya: Danone

Posted By: Kalyani Prasad Keshri
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Few days ago, there was news in media that Danone the World's No. 1 dairy company had roped in the world beauty Aishwarya Bachchan as its Indian Brand Ambassador. Later, the publicist of the actress dismissed the news saying that Aishwarya has not signed any such deal with Danone. He even accused the company of being unprofessional for using the actress name to establish themselves in India.

Here is the official statement from Danone

This is with reference to the statement issued by Ms. Aishwarya Rai's publicist 'Aishwarya denies endorsing Danone' on 30th August. Danone quashes this erroneous claim by the publicist which blatantly rebukes the brand Danone. The publicist never approached the brand and such a statement has caused irreparable reputational harm and damage to Danone's business goodwill.

The sequence of events started to occur after irresponsible reportage on 23rd August by a Bollywood portal www.bollywoodhungama.com which reported that Aishwarya Rai Bachchan had been signed up as brand ambassador of Danone without any confirmations with Danone or the actress Aishwarya Rai. Danone would like to state and inform all its stakeholders, consumers and patrons that it never approached Ms Aishwarya Rai for any of its brands and has no intentions of doing so going forward.

Danone is World's No. 1 Dairy company and functions under independent dairy operations in India. Danone India has so far launched three products: plain yogurts- Danone Dahi and a range of flavoured yogurts (strawberry, mango and vanilla), in a phased manner in Pune and Maharashtra. Danone is
committed to bring health through food to as many people as possible and as a part of this core thought, all our products are positioned in a manner to endorse our brand

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