In
what
could
be
seen
as
a
radical
departure
from
the
norm,
producer
Sajid
Nadiadwala
has
decided
to
do
away
with
any
press
screening
of
his
new
summer
biggie
Housefull
which
releases
tomorrow.
His
logic
for
this
somewhat
historic
move
is
simple.
Why
allow
adverse
comments
to
go
out
when
the
film
is
about
to
be
released?
Admitting
he
has
aborted
press
screenings
for
Housefull,
Nadiadwala
says,
"When
my
last
film
Kambakkht
Ishq
was
released,
the
reviews
were
up
on
a
day
before,
on
Thursday.
None
of
them
did
my
film
any
good.
Now
we
have
Twitter
where
comments
are
spread
faster
than
viruses
on
the
computer.
It
may
sound
arrogant
but
I'm
not
holding
press
shows
because
my
film
can't
afford
the
criticism."
But
why
is
Nadiadwala
so
sure
the
press
won't
like
the
film?
Says
the
producer,
"My
film
has
a
monkey
slapping
Akshay
Kumar,
a
dog,
a
tiger
and
sleepwalking
father
who
suddenly
comes
awake
to
sing,
'Papa
Jag
Jayega'.
It
isn't
the
most
logical
of
films.
It's
for
the
masses.
So
let
the
critics
watch
it
with
the
masses
on
Friday."
However,
Nadiadwala
has
been
gracious
enough
to
call
up
every
critic
in
Mumbai
personally
to
explain
his
position.
"I
hope
they
understand.
They're
all
my
friends.
In
fact
I
have
made
the
stars
of
my
next
film
Anjaana
Anjaani
sign
a
NDA
(non
disclosure
agreement)
to
keep
information
away
from
Twitter.
If
critics
are
willing
to
do
the
same
I'd
be
happy
to
show
them
my
film
in
advance.
But
the
habit
of
tweeting
and
posting
comments
on
new
films
on
Facebook
has
to
stop.
It's
very
damaging."
Adds
Housefull
director
Sajid
Khan,
"I
have
no
clue
why
the
press
screening
is
not
on.
I'm
not
the
producer,
merely
the
director."