He
is
a
man
for
whom
'Perfection',
'Sincerity'
and
'Dedication'
form
the
middle
name.
He
is
none
other
than
hrithik
roshan.
After
having
endorsed
umpteen
FMCG
products
ranging
from
colas
to
electronics,
Hrithik
will
now
be
seen
endorsing
'LifeCell
babycord'.
It's
about
stem
cell
preservation.
Clinical
research
has
proven
that
over
75
ailments
can
be
treated
using
stem
cells
taken
from
the
umbilical
cord.
'LifeCell
babycord'
talks
about
preserving
the
child's
umbilical
cord
at
the
time
of
birth
and
giving
the
child
a
safe
and
secured
future.
And
with
Hrithik's
never-failing
image
and
positioning
as
a
'family
man',
the
LifeCell
babycord
officials
could
have
never
got
a
better
option
than
hrithik
roshan.
With
films
like
Guzaarish
and
Kites
on
its
way
to
hit
the
silver
screen
anytime
now,
Hrithik
has
again
proved
that
he
is
the
flavour
of
any
season
and
every
reason.
Story first published: Thursday, February 25, 2010, 12:11 [IST]