Boney Kapoor's BSK Network and Entertainment have been entrusted with the responsibility of all India theatrical distribution of Ishqiya and the man at the hot seat understands that this is yet another instance of great faith shown in him and his company. Buoyed by the huge profits that distributors made with his last release Wanted, Boney Kapoor is sure that the story would be repeated for Ishqiya as well which is carrying wonderful reports and looks positive to be a winner at the box office.
"Makers of Ishqiya (Raman Maroo of Shemaroo Entertainment & Vishal Bhardwaj) have shown great faith in my company by asking us to exploit the all India distribution of the film. It's a prestigious film and given the wide network that I enjoy across the country, Ishqiya is in safe hands", says Boney Kapoor whose Wanted was the biggest single screen success of the year 2009. Given the fact that Ishqiya too is aiming for a huge market, especially in the interiors of the country, the distribution responsibility going to BSK does make sense.
Unwilling to divulge the exact figures involved in the deal around Ishqiya, Boney Kapoor does promise though that it should be a winning preposition for all. In addition, he also dispells the theory that BSK has 'acquired' Ishqiya.
"No, we haven't taken over Ishqiya per se", says Kapoor, "We have mainly appointed sub-distributors across the country who would be further exploiting the film at the remotest corners. Everyone is pretty kicked about the film and given the positive vibes that it is carrying along with some fantastic music, we are sure about Ishqiya being a winner in the making."
Starring Naseeruddin Shah, Arshad Warsi and Vidya Balan in the principal roles, Ishqiya is the debut directorial effort of Abhishek Chaubey, an erstwhile assistant to Vishal Bhardwaj. The film releases this Friday along with Rann, a Ram Gopal Varma film.
Meanwhile, Boney Kapoor also has two of his own productions lined up. While first to come would be Milenge Milenge (Shahid Kapoor, Kareena Kapoor) which is directed by Satish Kaushik, soon to follow would be Anees Bazmee's It's My Life (Nana Patekar, Hurman Baweja, Genelia D'Souza). Exact release dates of both the films would be announced soon.