Boney
Kapoor's
BSK
Network
and
Entertainment
have
been
entrusted
with
the
responsibility
of
all
India
theatrical
distribution
of
Ishqiya
and
the
man
at
the
hot
seat
understands
that
this
is
yet
another
instance
of
great
faith
shown
in
him
and
his
company.
Buoyed
by
the
huge
profits
that
distributors
made
with
his
last
release
Wanted,
Boney
Kapoor
is
sure
that
the
story
would
be
repeated
for
Ishqiya
as
well
which
is
carrying
wonderful
reports
and
looks
positive
to
be
a
winner
at
the
box
office.
"Makers
of
Ishqiya
(Raman
Maroo
of
Shemaroo
Entertainment
&
Vishal
Bhardwaj)
have
shown
great
faith
in
my
company
by
asking
us
to
exploit
the
all
India
distribution
of
the
film.
It's
a
prestigious
film
and
given
the
wide
network
that
I
enjoy
across
the
country,
Ishqiya
is
in
safe
hands",
says
Boney
Kapoor
whose
Wanted
was
the
biggest
single
screen
success
of
the
year
2009.
Given
the
fact
that
Ishqiya
too
is
aiming
for
a
huge
market,
especially
in
the
interiors
of
the
country,
the
distribution
responsibility
going
to
BSK
does
make
sense.
Unwilling
to
divulge
the
exact
figures
involved
in
the
deal
around
Ishqiya,
Boney
Kapoor
does
promise
though
that
it
should
be
a
winning
preposition
for
all.
In
addition,
he
also
dispells
the
theory
that
BSK
has
'acquired'
Ishqiya.
"No,
we
haven't
taken
over
Ishqiya
per
se",
says
Kapoor,
"We
have
mainly
appointed
sub-distributors
across
the
country
who
would
be
further
exploiting
the
film
at
the
remotest
corners.
Everyone
is
pretty
kicked
about
the
film
and
given
the
positive
vibes
that
it
is
carrying
along
with
some
fantastic
music,
we
are
sure
about
Ishqiya
being
a
winner
in
the
making."
Starring
Naseeruddin
Shah,
Arshad
Warsi
and
Vidya
Balan
in
the
principal
roles,
Ishqiya
is
the
debut
directorial
effort
of
Abhishek
Chaubey,
an
erstwhile
assistant
to
Vishal
Bhardwaj.
The
film
releases
this
Friday
along
with
Rann,
a
Ram
Gopal
Varma
film.
Meanwhile,
Boney
Kapoor
also
has
two
of
his
own
productions
lined
up.
While
first
to
come
would
be
Milenge
Milenge
(Shahid
Kapoor,
Kareena
Kapoor)
which
is
directed
by
Satish
Kaushik,
soon
to
follow
would
be
Anees
Bazmee's
It's
My
Life
(Nana
Patekar,
Hurman
Baweja,
Genelia
D'Souza).
Exact
release
dates
of
both
the
films
would
be
announced
soon.
Story first published: Friday, January 29, 2010, 12:01 [IST]