Making
it
a
first
of
sorts,
Studio
18
has
pushed
the
envelope
on
emerging
rights
by
licensing
the
Hotel
VoD
rights
of
five
top
TIFC
films
for
China
&
Macau
–
Jab
We
Met,
Welcome,
Singh
Is
Kinng,
Kidnap
and
Golmaal
Returns.
The
globalisation
of
Bollywood
and
the
enormous
tourist
traffic
in
China
is
expected
to
trigger
an
uptake
of
these
titles.
While
Hollywood
studios
are
known
to
place
their
blockbusters
in
hotel
rooms
for
customers
to
pay
and
watch,
Bollywood
content
had
not
made
any
significant
breakthrough
so
far.
Conventionally,
films
sourced
by
established
hotels
in
the
region
comprise
adult
and
non-adult
content
from
US,
China,
Japan,
Europe
and
Korea.
TIFC's
Indian
titles
will
be
placed
on
the
interactive
entertainment
system
of
bedrooms
in
three
of
the
topmost
hotels
of
Macau
-
Venetian,
Sands
Casino
and
Four
Seasons.
Remarked
Tanuj
Garg,
Head
of
International
Business,
Studio
18,
"This
initiative
with
our
preferred
content
aggregator
is
in
line
with
our
continuing
endeavour
to
create
new
and
unconventional
revenue
streams
for
the
organisation's
library
titles
and
keep
their
monetization
active."
Story first published: Wednesday, April 7, 2010, 14:15 [IST]