It is a known fact now that the moment promos of Dabangg hit the air, the makers of We Are Family did not hesitate to pre-pone the film"s release. Owing to the fact that Salman Khan"s action entertainer has built some instant hype after the release of its two minutes promo, it was better that the family drama comedy featuring Kajol, Kareena Kapoor, and Arjun Rampal releases on a different date instead of getting in a clash with Dabangg.
However, one wonders if the change in plans for We Are Family was an overnight decision owing to the fact that long ago September 10 was the decided date for the release of Abhinav Kashyap directed Dabangg.
“I remember that Karan and I did have a conversation about the two films clashing with each other. It was quite some time back when we had met at a friend"s place. I always believed that Eid was just the right time to bring on Dabangg", says Arbaaz Khan, who is making his debut as a producer with the Salman Khan starrer. Karan Johar at that time was of the opinion that the two films could come together.
“That"s right", confirms Arbaaz. “He felt that since the two films were totally different from each other, it would be fine even if they released on the same day. I also felt that it was fair enough because Eid is a good time and not just two but even three films can do well if they are made well enough."
However, it appears that there were subsequent deliberations within Karan"s team that led to announcement of a new release date, September 3 for We Are Family which is directed by debutant Siddharth P. Malhotra. This time around, there were no further conversations between Arbaaz and Karan as the latter took the call himself.
“I don't really know what transpired there internally as no one spoke to me. I got to know only later that they had decided to pre-pone the film", says Arbaaz, “It"s fine. They must have given this some good thought."
After all the efforts its seems that there is still a mini clash which is waiting to happen. Rajnikanth and Aishwarya Bachchan starrer Endhiran, which arrives in both Tamil and Hindi, will be releasing on September 10 as well. It would be interesting to see whether Eid is partial to one of the two biggies or accommodates both the films whole heartedly.