One of many reasons that have resulted in the super success of the film 3 Idiots has been its unique marketing strategies. Talking about marketing, how can we forget the brand of scooter which, Kareena rides in the film. The actress has now been signed up the brand ambassador for the same.
We are indeed talking about Mahindra's new two wheeler- 'Power Scooter', of which Kareena has been chosen as the brand ambassador. Talking about this, Bebo said that, "My experience with Mahindra scooter dates back to two years ago, when I rode a Mahindra 'Power Scooter' in 3 Idiots. I am delighted to be working with them."
Kareena will now feature in a multimedia campaign for the brand. The first campaign will be for the Mahindra Rodeo, about which, she said "Rodeo is a youthful, fun and fresh brand. It has the right mix of style and power."