The ovation is so irresistible especially when you happen to be Madhuri Dixit. To no one's surprise, she's back in the thick of things, shooting not only for the reality show that brought her to India this time, but also an endorsement for which she has apparently been paid an unheard-of price.
Madhuri has now been signed for a number of endorsements in India. One of them was shot last week at a suburban studio. According to reliable sources, Madhuri and her old faithful business manager Rakesh Nath (Rikku) have finalized the exiled Diva for at least three other endorsements that would keep her busy for a good part of January.
When contacted, Rikku, who has looked after Madhuri's career from the start, admits Madhuri's endorsement plans. "She is at this very moment shooting for an endorsement campaign for Hindustan Lever product. Other endorsements are being finalized. Meetings are on."
The buzz in the film industry is that Madhuri is determined to make a comeback into movies.
Says a source, "The reality show, then the endorsements are stepping stones to a movie comeback. When she did Yash Raj Films' Aaja Nachle three years ago, the project backfired because it relied solely on her charisma. The film was about saving a dying theatre company. It wasn't about saving the Taj Mahal. So, no one really cared. This time, Madhuri is determined to get her movie comeback right. She's here in Mumbai for the long haul. The reality show and endorsements are teaser trailers. Madhuri will sign a big film soon."
Apparently, Yash Raj Films, Sanjay Leela Bhansali, Karan Johar and UTV have come up with tempting offers. Madhuri is on the verge of signing one of these.
Says Rikku, "You're right. She has got 4-5 very good offers. She will definitely do another film soon. But this time we have to be very careful. I've worked with other actresses. But Madhuriji is Madhuriji."
The diva seems more than happy keeping busy at home away from her adopted home. Says Madhuri, "I'm having a ball. I am so glad people have like me on 'Jhalak Dikhlaa Jaa'. I am enjoying this busy phase before the camera."
Her sons are expected to join her this week for their Christmas holidays. "I can't wait to see them," Madhuri says happily before rushing for her next shot.