Star-Fox,
the
American
co-producers
of
Karan
Johar's
My
Name
Is
Khan
are
mighty
pleased
with
the
outcome
of
their
first
international
collaboration.
The
film
features
Shahrukh
Khan
and
Kajol
in
the
lead
roles.
Interestingly,
the
music
in
MNIK
is
not
being
seen
as
a
hindrance
for
the
international
market.
Says
Vijay
Singh,
CEO
Star-Fox,
"The
songs
are
not
lip-sync
and
they
do
not
hamper
the
flow
of
the
narrative.
The
myth
that
the
songs
must
be
lip-sync
has
been
broken.
The
idea
is
to
push
the
boundaries
and
see
how
far
we
can
take
Bollywood.
MNIK
has
raised
the
bar
for
Indian
cinema.
Abroad,
my
colleagues
in
LA
are
surprised
by
the
kind
of
numbers
we're
getting
in
the
US.
Khan
has
performed
2
'
times
better
overseas
than
any
other
Indian
film.
It's
a
great
moment
for
Bollywood.
Nobody
knew
what
the
upper
limit
for
profits
was
for
Bollywood
internationally.
People
leave
the
theatre
with
a
message
in
their
heart.
We
all
went
through
some
difficult
times
initially.
But
that's
all
behind
us
now."
Singh
says
the
Star-Fox
headquarter
in
LA
were
watching
the
progression
of
MNIK
very
carefully.
"We
always
believed
in
the
film.
Right
from
Day
1,
they
were
looking
at
Khan
not
as
a
film
on
issues
but
an
epic
love
story.
That's
what
attracted
us
to
the
project
in
the
first
place.
We've
put
the
film
in
different
countries
keeping
in
mind
the
different
audiences.
In
the
UK
we've
given
it
the
highest
number
of
prints
possible.
We
worked
very
closely
with
Karan
Johar
and
then
marketed
the
film
according
the
cultural
requirements
of
the
specific
countries.
Our
colleagues
all
over
the
world
were
taken
into
confidence.
We
don't
see
the
international
market
as
a
spill
over
of
the
Indian
market.
We
spent
money
in
every
market
to
set
up
the
film
keeping
in
mind
the
specifics."
Says
Vijay,
"Audiences
for
Indian
cinema
are
changing
all
over
the
world.
MNIK
had
the
biggest
and
the
best
talent
in
Hindi
cinema."
And
now
Star-Fox
will
produce
another
Hindi
film.
"This
time
more
of
an
entertainer
on
a
far
less
lavish
budget
but
with
an
underlying
message," promises
Vijay
Singh.
Story first published: Thursday, February 18, 2010, 15:03 [IST]