Kapoor's
last
release
Raajneeti
has
just
had
the
second
biggest
opening
weekend
ever.
In
a
short
career
of
just
six
films
so
far,
Ranbir
has
balanced
commercial
blockbusters
like
Ajab
Prem
ki
Ghazab
Kahani,
which
was
the
second
biggest
grosser
of
last
year,
with
critical
favourites
like
Rocket
Singh-Salesman
of
the
Year
and
Wake
Up
Sid
to
become
the
face
of
contemporary
Indian
cinema.
Ranbir's
upcoming
releases
include
Siddharth
Anand's
Anjaana
Anjaani
and
Anurag
Basu's
Silence
-
both
opposite
Priyanka
Chopra
and
Imtiaz
Ali's
Rockstar.
Talking
about
their
latest
sign
up,
Anirban
Das
Blah,
MD
KWAN
says,
"Young
people
are
the
single
biggest
consumer
demographic
in
India
and
it
is
often
difficult
identifying
someone
who
they
can
connect
with
and
relate
to,
someone
who
epitomises
their
aspirations
and
complexities,
who
represents
the
changing
face
of
a
confident,
young
nation.
We
believe
that
no
one
connects
with
young
Indians
better
than
Ranbir
Kapoor
and
we
are
honoured
to
work
with
India's
greatest
youth
icon."
Talking
about
signing
on
with
KWAN,
Ranbir
Kapoor
says,
"I've
actually
been
working
very
closely
with
KWAN
ever
since
it's
inception.
Since
Anirban
started
KWAN,
they
have
represented
me
in
every
new
endorsement
I
have
signed
-
John
Players,
Virgin
Mobile
and
Nissan.
As
a
good
friend
and
a
fantastic
professional
organisation,
it
was
a
logical
step
to
formalise
the
relationship
and
have
KWAN
formally
and
exclusively
represent
me
in
the
corporate
space.
I
look
forward
to
many
memorable
campaigns
working
with
KWAN
over
the
years."
Story first published: Friday, July 2, 2010, 10:14 [IST]