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Saif Ali Khan stands up for women

By: By: Upala KBR, <a href="http://www.mid-day.com/" target="_blank">Mid-Day</a>
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It's not just commercials the chote nawab is shooting for; Saif Ali Khan is also spearheading and will appear in an entertainment event benefitting Women Against Violence and Empowerment (WAVE) Saif Ali Khan recently became the brand ambassador of WAVE -- an organisation dealing with violence against women and working for their empowerment.

The actor will also participate in an event that "is being coordinated by WAVE and a TV channel. Saif, Katrina Kaif and a couple of other stars will be part of the event that takes place in Mumbai on February 20," reveals his spokesperson from Carving Dreams (the agency that manages his brand and business interests).

Saif, who loves playing the guitar and is often a part of rock band Parikrama's concerts, is expected to do a solo number for the show. Says the spokesperson, "Saif is taking a personal interest in the proceedings. He comes for the creative meetings, has discussions on how much and where he can contribute and is putting a lot of effort in to the event. It's not just about going on stage and performing but also how the creative act can be the best possible one. In fact, Saif's involvement helped WAVE begin the journey. Even Katrina Kaif coming aboard has happened after that. Depending on the success of this event, we will decide whether a plan should be carried forth for a multi-city series of events too or not."

"Saif is spearheading the movement. He has agreed to be the brand ambassador and create awareness for WAVE," the spokesperson says, "When WAVE wanted a star to become their brand ambassador and spread awareness, we suggested to Saif that he take it up. Saif immediately agreed to be the WAVE face.

He understood the concept and connected to it strongly. Saif said he wanted to be a part of it. He's in this phase where he's loved and feeling content in his relationship. Being a part of WAVE is his way of giving back to the woman he loves (Kareena Kapoor). That's Saif's special style of saying thank you to her." A press conference will be held on Feb 6 to announce the star lineup -- Saif, Kat and Harman Baweja -- that will perform on Feb 20 at the WAVE event.

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