In
today's
Bollywood,
a
couple
of
months
prior
to
the
release
of
a
film
and
the
subsequent
week
are
considered
to
be
extremely
important
and
precious
for
the
successful
promotion
of
the
film.
It
is
due
to
this
reason
that
the
prime
star
cast
of
a
film
needs
to
be
within
the
public
eye
for
those
two
months
preceding
the
release.
Usually,
the
cast
has
to
face
several
interviews,
attend
a
number
of
promotional
events,
chat
shows,
photo
shoots
and
need
to
promote
the
movie
on
social
networking
sites
as
well.
These
promotional
activities
are
seriously
a
mandatory
requirement
in
the
present
dog-eat-dog
movie-world.
Therefore,
it
was
a
strange
surprise
to
see
Abhay
Deol
absent
at
the
promotion
for
his
latest
film,
Aisha.
Abhay
has
always
been
one
step
ahead
and
has
promoted
each
of
his
movies
with
a
certain
aggression
except
this
time.
Abhay
Deol"s
absence
was
noticeable
when
it
came
to
Aisha.
His
absence
was
felt
and
it
was
indeed
weird.
He
wasn"t
there
for
Aisha,
while
he
attended
the
promo
of
his
upcoming
Road
Movie.
Surprise!
It
was
good
that
Aisha"s
protagonist
Sonam
Kapoor
came
to
Abhay"s
rescue.
She
revealed
that
he
was
busy
shooting
for
Zindagi
Na
Milegi
Dobara,
a
film
by
Zoya
Akhtar
in
Spain.
It
is
a
big
budgeted
film
that
features
Hrithik
Roshan,
Farhan
Akhtar
and
Katrina
Kaif
among
others.
It
is
clear
that
he
couldn"t
be
at
the
promotions
of
Aisha,
since
he
is
in
Spain
promoting
the
big
budgeted
Road
Movie.
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