All eyes are on the two major releases this Christmas – Tees Maar Khan and Toonpur Ka Superrhero. The Christmas weekend, over the years, has yielded excellent returns [2007: Taare Zameen Par and Welcome; 2008: Ghajini; 2009: 3 Idiots] and one expects a repeat of previous years' performance, this year. Though the Christmas weekend is of immense significance in India, it's considered the most lucrative period worldwide, since the world is in a celebratory mood, enjoying Christmas and New Year festivities [the holiday period is spread over two weekends].
In view of the fact that film business shoots up during Christmas and New Year weekends, the distributors of both, Tees Maar Khan [UTV] and Toonpur Ka Superrhero. [Eros], have decided to release the films worldwide two days before they hit the screens in India. While the two films will open on 24 December [Friday] in India, they will be released in U.S. and U.K. on 22 December [Wednesday], while Middle East will open on 23 December [Thursday] to capitalize on the festive period. Rest of the world [including India] will open on 24 December [Friday]. Fingers crossed!