Tees Maar Khan (TMK), 2010's much awaited movie starring Akshay Kumar and Katrina Kaif, is all set to take on movie pirates just before its release. Bollywood wants to end the year on a good note and all hopes are on Farah Khan's next release Tees Maar Khan. This is also the reason why the producers are putting immense pressure on the pirates this week.
Alliance Against Copyright Theft (AACT) has rendered its full support to the producers of the film. Anybody seen in possession of a TMK pirated CD/DVD will be booked under the Indian Copyright Act, 1957. AACT's enforcement consultants have planned raids at various locations across India to seize pirated goods like inlay cards, DVD writers and other equipment.
Siddharth Roy Kapur, CEO, UTV Motion Pictures who are also the producers of the movie says, "The entire team of TMK is working hard to curb piracy. We are working closely with the authorities to intercept attempts to copy or distribute pirated versions of the movie. It is important for our industry to collaborate with AACT against piracy. We will continue putting pressure on the pirates till the release and post release as well."
Further Farah adds, "In the last three years the biggest hits have released on Christmas, and with TMK we are confident of continuing the trend. Over the last month we have been appealing to the audiences to refrain from buying pirated copies of the movie. Our enforcement team is keeping a close eye on pirates across India. We seek support from the public as well and request them to call on the toll free 1800-103-1919 to report on piracy."
While AA Khan, the former ATS Chief & enforcement consultant, says, "Tees Maar Khan is a big budget film. We are estimating a strong, widespread network of pirates working towards this movie's piracy. The first week for any new release is crucial for collections and hence, our team has strategically planned its counter attack during this period to curb piracy of the movie."
AACT has seized pirated goods worth Rs. 2 crore over the past month and a half. Nearly 100 people have also been arrested in connection with video piracy. The seizures worth Rs. 2 crore included 1,66,114 CDs and DVDs, 3,700 inlay cards and 35 DVD writers.