Tees
Maar
Khan
(TMK),
2010's
much
awaited
movie
starring
Akshay
Kumar
and
Katrina
Kaif,
is
all
set
to
take
on
movie
pirates
just
before
its
release.
Bollywood
wants
to
end
the
year
on
a
good
note
and
all
hopes
are
on
Farah
Khan's
next
release
Tees
Maar
Khan.
This
is
also
the
reason
why
the
producers
are
putting
immense
pressure
on
the
pirates
this
week.
Alliance
Against
Copyright
Theft
(AACT)
has
rendered
its
full
support
to
the
producers
of
the
film.
Anybody
seen
in
possession
of
a
TMK
pirated
CD/DVD
will
be
booked
under
the
Indian
Copyright
Act,
1957.
AACT's
enforcement
consultants
have
planned
raids
at
various
locations
across
India
to
seize
pirated
goods
like
inlay
cards,
DVD
writers
and
other
equipment.
Siddharth
Roy
Kapur,
CEO,
UTV
Motion
Pictures
who
are
also
the
producers
of
the
movie
says,
"The
entire
team
of
TMK
is
working
hard
to
curb
piracy.
We
are
working
closely
with
the
authorities
to
intercept
attempts
to
copy
or
distribute
pirated
versions
of
the
movie.
It
is
important
for
our
industry
to
collaborate
with
AACT
against
piracy.
We
will
continue
putting
pressure
on
the
pirates
till
the
release
and
post
release
as
well."
Further
Farah
adds,
"In
the
last
three
years
the
biggest
hits
have
released
on
Christmas,
and
with
TMK
we
are
confident
of
continuing
the
trend.
Over
the
last
month
we
have
been
appealing
to
the
audiences
to
refrain
from
buying
pirated
copies
of
the
movie.
Our
enforcement
team
is
keeping
a
close
eye
on
pirates
across
India.
We
seek
support
from
the
public
as
well
and
request
them
to
call
on
the
toll
free
1800-103-1919
to
report
on
piracy."
While
AA
Khan,
the
former
ATS
Chief
&
enforcement
consultant,
says,
"Tees
Maar
Khan
is
a
big
budget
film.
We
are
estimating
a
strong,
widespread
network
of
pirates
working
towards
this
movie's
piracy.
The
first
week
for
any
new
release
is
crucial
for
collections
and
hence,
our
team
has
strategically
planned
its
counter
attack
during
this
period
to
curb
piracy
of
the
movie."
AACT
has
seized
pirated
goods
worth
Rs.
2
crore
over
the
past
month
and
a
half.
Nearly
100
people
have
also
been
arrested
in
connection
with
video
piracy.
The
seizures
worth
Rs.
2
crore
included
1,66,114
CDs
and
DVDs,
3,700
inlay
cards
and
35
DVD
writers.
Story first published: Monday, January 3, 2011, 18:24 [IST]