While
animation
movies
are
hugely
popular
Overseas,
they
have,
with
the
exception
of
one
or
two
movies,
never
really
found
their
niche
in
the
Indian
market.
But
Hollywood
giant
Warner
Bros.
and
veteran
Jyotin
Goel
hope
to
bring
animation
movies
in
the
spotlight
with
Bird
Idol,
their
first
collaboration.
Coming
from
a
background
of
working
with
big-name
stars
such
as
Sanjay
Dutt
and
Juhi
Chawla,
some
might
believe
that
Jyotin
took
a
risk
by
entering
an
unproven
medium
in
India.
But
Jyotin
is
quick
to
refute
such
claims.
He
believes
that
there
is
a
huge,
untapped
market
for
animation
movies
in
India,
as
seen
by
the
success
of
foreign
animation
films
that
release
here.
Bird
Idol,
he
promises,
will
prove
to
be
a
game-changer
and
will
open
up
a
new
market
for
Indian
films.
Says
Jyotin,
"
Bird
Idol
is
a
laugh-out-loud
riot,
combining
international
quality
animation
with
pure,
unadulterated
comedy.
It
creates
a
fantasy
world
where
the
birds
of
Mumbai
are
as
human
as
the
people
who
inhabit
it.
They
go
to
school,
watch
TV,
go
out
on
dates
and
yes,
even
watch
reality
shows,
especially
the
musical
show
known
for
making
stars
overnight
-
Bird
Idol."
A
collaboration
between
Warner
Bros.
and
Goel
Screencraft,
Bird
Idol
reinforces
a
trend
that
has
taken
place
in
recent
years,
that
of
Hollywood
and
Bollywood
coming
together.
However,
this
particular
collaboration
is
even
more
significant
as
it
marks
the
coming
together
of
one
of
the
oldest
banners
in
Hollywood
with
one
of
the
oldest
banners
in
Bollywood.
The
Goel
banner
was
established
in
1948
and
has
innumerable
hits
to
its
credit,
with
movies
such
as
Dus
lakh,
Ek
Phool
Do
Mali
and
Inaam
Dus
Hazaar
that
are
still
appreciated
today.
Another
feature
of
interest
is
that,
after
Devendra
Goel
and
Jyotin
Goel,
Bird
Idol
also
introduces
a
third
generation
of
the
Goel
family
to
the
industry.
Dev
Goel,
son
of
Jyotin
Goel,
assisted
and
co-wrote
the
film
with
his
father.
The
animation
is
by
Interactive
Entertainment
P.
Ltd.,
while
Sangeet
and
Siddharth
Haldipur
provide
music.
This
summer,
rediscover
your
inner
child
with
Bird
Idol.
Story first published: Wednesday, March 24, 2010, 9:20 [IST]