While animation movies are hugely popular Overseas, they have, with the exception of one or two movies, never really found their niche in the Indian market. But Hollywood giant Warner Bros. and veteran Jyotin Goel hope to bring animation movies in the spotlight with Bird Idol, their first collaboration.
Coming from a background of working with big-name stars such as Sanjay Dutt and Juhi Chawla, some might believe that Jyotin took a risk by entering an unproven medium in India. But Jyotin is quick to refute such claims. He believes that there is a huge, untapped market for animation movies in India, as seen by the success of foreign animation films that release here. Bird Idol, he promises, will prove to be a game-changer and will open up a new market for Indian films.
Says Jyotin, " Bird Idol is a laugh-out-loud riot, combining international quality animation with pure, unadulterated comedy. It creates a fantasy world where the birds of Mumbai are as human as the people who inhabit it. They go to school, watch TV, go out on dates and yes, even watch reality shows, especially the musical show known for making stars overnight - Bird Idol."
A collaboration between Warner Bros. and Goel Screencraft, Bird Idol reinforces a trend that has taken place in recent years, that of Hollywood and Bollywood coming together. However, this particular collaboration is even more significant as it marks the coming together of one of the oldest banners in Hollywood with one of the oldest banners in Bollywood. The Goel banner was established in 1948 and has innumerable hits to its credit, with movies such as Dus lakh, Ek Phool Do Mali and Inaam Dus Hazaar that are still appreciated today.
Another feature of interest is that, after Devendra Goel and Jyotin Goel, Bird Idol also introduces a third generation of the Goel family to the industry. Dev Goel, son of Jyotin Goel, assisted and co-wrote the film with his father. The animation is by Interactive Entertainment P. Ltd., while Sangeet and Siddharth Haldipur provide music.
This summer, rediscover your inner child with Bird Idol.