The
stalwart
of
Indian
cinema
Amitabh
Bachchan
has
always
been
recognised
as
the
brand
ambassador
for
IIFA,
but
if
we
remember
last
year's
Sri
Lankan
weekend,
Mr.
Bachchan's
absence
was
pretty
obvious.
Though
speculations
on
the
reasons
were
rife,
the
real
reasons
for
his
absence
are
still
a
mystery.
However,
this
year
the
organizers
Wizcraft
has
decided
to
do
away
with
the
whole
Brand
Ambassador
aspect.
Confirming
this
was
Sabbas
Joseph,
director
of
Wizcraft
and
IIFA
saying,
"Due
to
unexplained
reasons,
after
announcing
the
event,
as
Brand
Ambassador,
Mr.
Bachchan
couldn't
participate
in
the
IIFA
Weekend
Sri
Lanka
last
year.
Following
this,
IIFA
aborted
the
concept
of
a
Brand
Ambassador.
Keeping
in
mind
the
huge
respect
that
Wizcraft
and
IIFA
have
for
Mr.
Bachchan
and
the
deep
relationship
that
we've
always
shared,
we
are
not
having
anyone
replace
Mr.
Bachchan.
The
Bachchan
family
has
been
an
intrinsic
part
of
IIFA
every
year,
and
in
this
regard
we
have
already
shared
with
them
a
proposal
about
their
participation
this
year
too.
Mr.
Bachchan's
reason
for
non-participation
is
best
known
to
him.
IIFA
and
Mr.
Bachchan
are
inseparable.
We
will
continue
to
pursue
his
participation
for
this
year
too."
CHECK
OUT
AMITABH'S
NEXT
FILM
AARAKSHAN
PRESS
MEET
While
on
the
other
hand
Amitabh
Bachchan
tweets
saying,
"We
are
not
coming
to
IIFA
...
IIFA
said
our
services
are
not
required!!" he
further
adds
that
he
would
love
to
be
there
at
this
year's
Toronto
event
but
cites
that
the
organizers
differ,
and
the
same
was
the
case
with
the
Sri
Lankan
weekend
last
year.
Story first published: Tuesday, January 18, 2011, 12:40 [IST]