Continuing the winning trend in 2011 so far, Dil Toh Baccha Hai Ji has now joined the likes of Yamla Pagla Deewana, No One Killed Jessica and Dhobi Ghat, all of which have been successful at the box office. Now this Madhur Bhandarkar film too has taken a decent to good opening at the box office, hence ensuring that at the least it is on safe ground and is a winning preposition at the least.
"Exactly", says an excited Bhandarkar who has been closely monitoring the film's progress amidst the trade, audience and industry circles, "I was getting good vibes from those who had seen Dil Toh Baccha Hai Ji prior to its release. However the way audience too has given a go-ahead to the film, as can be seen in the collections over the weekend gone by, I am quite pleased."
He has all the right reasons to be elated. As per early estimates, the film has netted in the vicinity of Rs.15 crores just from India. This is just a Rs.3 crores less than what Priyanka Chopra starrer Fashion had netted in it's entire first week when released a couple of years ago. Of course the print count was lesser there but in the times when quick bucks are the name of the game, an early recovery for this medium budgeted film featuring Ajay Devgn, Emraan Hashmi and Omi Vaidya is being looked at pretty positively.
Says a source attached to the film, "The film has been made on very controlled budget despite big names being involved. There was no wastage involved as well as it was wrapped up in quick time. While the production cost was Rs. 22 crores, print and publicity was further Rs. 6 crores. To recover Rs. 28 crores is a cakewalk due to inherent merits that the film carries."
With good reviews coming the film's way and audience reaction too ranging from decent to good with no one having anything contrary to say, Dil Toh Baccha Hai Ji pretty much seems en route to turning into the biggest grosser ever for Madhur Bhandarkar after Fashion (which had netted Rs.27 crores).
"Well, I hope so", smiles Bhandarkar who can shrug away the under performance of his last release Jail, "We have anyways recovered quite a lot from satellite (Rs.16 crores) and music rights (Rs.2 crores). The theatrical too was sold at Rs.13 crores which will be quite easily recovered by all involved."
As for the audience, Bhandarkar is happy that he could successfully move away from the serious cinema that he has made in the past and give them some light hearted entertainment as well.
"In addition to that this is my first major success for a male oriented film", adds Bhandarkar, "The film has only picked up further over the weekend. With quite a few open days ahead, we should only be benefiting further from word of mouth."