Eros
International
Media
Ltd
(Eros
International),
India"s
largest
integrated
film
studio
with
a
film
library
of
over
1,100
titles,
has
tied
up
with
Mumbai–based
technology
company,
IP
Avenue
to
bring
a
new
revolution
for
in-flight
entertainment.
Through
this
association,
the
Mint
Pod,
a
5.3" wireless
interactive
hand
held
TV
developed
by
IP
Avenue,
will
provide
personalized
entertainment
to
air
travelers
at
a
nominal
fee.
Eros
In-flight
Entertainment
Division,
which
provides
Indian
and
International
programs
to
over
35
International
airlines
flying
to
India
and
also
specializes
in
entertaining
discerning
air
travelers,
will
now
entertain
passengers
on
a
whole
new
level
with
the
Mint
Pod.
The
light-weight
wireless
device
would
dish
out
a
host
of
entertainment
programs
such
as
blockbuster
movies,
fashion
shows,
cartoons,
travel
shows,
laughter
shows,
catering
to
all
age
groups.
It
has
over
30
hours
of
content
to
keep
passengers
entertained
and
occupied
during
their
journey.
The
Mint
Pod
allows
easy
browsing,
fast
forwards
and
rewinding
facility.
Mint
Pod
is
currently
available
for
flights
like
Go
Air
where
a
traveller
can
conveniently
rent
them
for
a
nominal
fee.
This
feature
will
soon
be
made
available
in
other
Indian
Low
Cost
Carriers
as
well
as
a
few
International
carriers.
In
terms
of
technology,
the
Mint
Pod's
content
is
encrypted,
aviation
copyrighted,
with
the
ability
to
listen
only
with
help
of
headphones
thereby
not
disturbing
fellow
passengers.
With
respect
to
the
tie-up
with
IP
Avenue,
Mr.
Prashant
Gaonkar,
VP
In
flight
Entertainment,
Eros
International
Media
Ltd
said,
“Presently,
we
are
one
of
the
largest
licensors
of
Indian
film
entertainment
to
a
number
of
key
airlines
including
Air
India,
Jet
Airways,
British
Airways,
Delta,
Emirates,
Kingfisher,
Singapore
Airlines,
Lufthansa
and
Virgin
Atlantic.
We
understand
that
the
very
business
model
of
low
cost
carriers
doesn"t
allow
personalized
entertainment
systems
on
board.
Sensing
opportunity
in
this
space,
we
decided
to
tie-up
with
IP
Avenue
and
provide
personalized
entertainment
to
passengers
through
their
interactive
Nano
TV.
With
our
library
of
over
1,100
film
titles,
we
are
well
positioned
to
make
low-cost
air-travel
a
memorable
and
entertaining
experience
for
passengers."
IP
Avenue
or
the
Internet
Protocol
Avenue
is
a
technology
company
with
its
roots
spanning
from
New
York
to
Mumbai.
The
company
is
involved
in
back
office
operations,
multimedia
and
convergence
technologies.
IP
Avenue
recently
launched
'Mint'
('My
Interactive
Nano
Tv"),
which
is
a
hand
held
light-weight
wireless
multimedia
system.
With
MINT
Pod,
IP
Avenue
is
looking
at
revolutionising
and
enhancing
viewing
experiences
in
the
field
of
sports,
security,
entertainment,
and
aviation.
Founded
in
January
of
2008,
IP
Avenue
is
a
privately
held
partnership
company
with
operations
in
Mumbai,
Chennai
(India)
New
York,
California
(USA)
and
Tokyo
(Japan).