Etihad
Airways,
the
national
airline
of
the
United
Arab
Emirates,
has
announced
the
launch
of
'Next
Stop
Bollywood',
an
online
dance
competition
with
Katrina
Kaif,
the
airline's
brand
ambassador.
Since
Bollywood
dance
is
synonymous
with
India
and
resonates
with
millions
of
Indian
fans
at
home
and
globally,
it
provides
a
perfect
vehicle
to
communicate
and
connect
with
this
large
audience.
Katrina
Kaif
said,
"I
am
very
excited
to
partner
with
Etihad
and
share
my
experience
with
Bollywood
fans
and
aspiring
dancers
in
this
project,
which
hopes
to
attract
and
promote
new
talent."
Andrew
Ward,
Etihad
Airways'
Vice
President
Marketing,
said,
"We
like
to
do
things
differently.
To
break
through
the
clutter
we
like
communicating
and
growing
our
brand
footprint
with
innovative
marketing
and
communication
programs.
Katrina
has
brought
her
inimitable
style,
sophistication
and
glamour
to
our
brand.
As
our
brand
ambassador,
she
has
been
an
eloquent
spokesperson
for
us
and
is
able
to
connect
effortlessly
with
her
vast
fan
base
to
carry
the
Etihad
message
around
the
world."
The
online
competition
will
be
run
through
a
custom-built
Facebook
application
where
contestants
can
upload
and
share
their
dance
videos
for
public
voting.
The
10
videos
with
the
maximum
number
of
votes
will
be
short
listed
and
Katrina
Kaif
will
select
and
announce
the
three
finalists
and
the
ultimate
winner
on
May
20,
2011.
The
first
prize
is
a
lunch
with
Katrina
and
USD
5,000
cash
prize,
two
Pearl
Business
Class
tickets,
and
accommodation
in
a
5-star
hotel
for
five
nights.
The
second
runner
up
will
receive
two
Pearl
Business
class
tickets,
and
the
third
runner-up,
two
Coral
Economy
class
tickets
to
anywhere
on
the
Etihad
network
across
66
destinations.