Shahrukh Khan starring sci-fi film Ra. One, has sold its satellite rights for Rs 40 crores. This is the highest amount paid by any channel for acquiring the satellite rights of a Hindi film. The film has also broken the record of Aamir Khan's 3 Idiots, which pocketed Rs. 36 crores from its satellite right.
The big budgeted film Ra. One has been creating a lot of hype among the people for its unusual subject and story line. Shahrukh Khan as a producer of the film is involved with all the aspects of the movie, be it promotional strategies or budget management. He is trying hard to cover the film's budget as much as possible through the pre-release distribution of the film.
Reportedly, Ra. One's promotions and publicity will be very different from all the big banner movies that has released last year. The the film is expected to match the international style with a lot of Hollywood talent working on the project. It will also have a high scale promotions.