Filmmaker Ekta Kapoor had to rework on the song promo of her film Ragini MMS so that the Censor Board passes it with a U/A (under adult supervision) rating. Earlier, the film's TV promo received an A rating.
However, Ekta wanted to air the promotional song 'Raat Akeli Hai' as it gives a clear idea of what the film is about. Ekta wants to portray the thrilling sensation that Ragini MMS carries through the promotional song.
Ekta felt that an A certificate to the promotional song will harm the viewership of the film which has a mass appeal. Promos with adult certificate can only air after 11 pm, thus Ragini MMS will lose out on a large number of eyeballs. She asked her team to work on the promo and make certain cuts from the steamy portions so that the song gets a U/A certificate.
The song went through three round of changes before it was presented to the censor board. The board is yet to give a reply. Tanuj Garg, CEO Balaji Motion Pictures confirms to Mid Day, "The censors asked us to make some cuts if we wanted a U/A certificate for television. We complied."