Nothing can match up when it comes to filmmaker Ekta Kapoor and her unique promotional strategies. More than the film's name, the promotional strategies used for the promotion of her upcoming production Ragini MMS is in news now-a-days.
Ekta takes one step ahead for the premier of Ragini MMS. Going by the fact that the film is partly, horror based, Ekta Kapoor has planned for a distinctive premier for her film Ragini MMS by slotting it for midnight.
Kapoor also has further plans of spine-chilling promotional activities for the premiere of Ragini MMS. She believes that such unique promotions and hype need to be created as the film has no big name to draw the crowd.
Ragini MMS is a film based on a couple, who go out on a holiday to enjoy each others company, while ending up into a paranormal world. The film is based on a real-life incident, with 30 percent facts and rest fiction. Reportedly, Ekta Kapoor has brought the rights of the film from the lady, on whose experience this incident is based on.
The paranormal thriller Ragini MMS completed its shooting in just 17 days. It is scheduled to be released on 13 May both in Hindi and Telugu.