No one can beat filmmaker Ekta Kapoor when it comes to unique marketing strategies. As a promotional strategies for her upcoming controversial film Ragini MMS, Ekta has launched a cool application called 'Punch the Pervert' on the social networking site Facebook.
The application was deliberately released on the International Women's Day and intends to hit out all the pervert men on the networking site. The film is taking a stand and has started a phenomenal drive against the gang of perverts.
Ragini MMS is based on the controversial MMS scandal, where the male protagonist records a sexy MMS scandals, where the male protagonist records the sexy MMS of his girlfriend. Reportedly the film is partly fact and partly fiction and has been inspired by a real-life incident of Ragini.