Shahid Kapoor signs big endorsement deals

Shahid Kapoor seems like a man on a mission. It's totally needless to say that, he is one of the most wanted and hot property in the tinsel town. Well, if one gauges him by the 'most wantedness' in the ad industry as well, it's easy for one to say who is the reigning king out there!

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After having many a FMCG (fast moving consumer goods) brands in his kitty, Shahid has now been signed up for two more brands. One is the toothpaste major Colgate and the second is the motor major Elf Moto, so informs a source. It also added that while Colgate signed him for his ability to connect with the youth, the reason for Elf to sign him was because of his image and personality, that the officials feel, will bring a lot of excitement and energy in the brand.

When we spoke to the publicist of Shahid regarding both the news, they confirmed the same.