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      Shahrukh to rub shoulders with Hollywood biggies

      By By: Subhash K. Jha, <a Href="" Target="_blank">bollywood Hungama</a>

      Secretively and unknown to the media world, Percept Ltd has launched a new global concept in entertainment. Called 'Champions Of World', the concept will bring together under one roof, the most celebrated super-icons of sports, cinema, music, business and other fields of entertainment and entrepreneurship.

      Percept has chosen to kick off the iconic series with cricket. On Wednesday, February 2, six of cricket's most iconized captains from the world over would be coming together for a live interaction with fans everywhere.

      The six international cricket captains, who are flying into Mumbai on Wednesday from different parts of the world, are Clive Lloyd, Arjun Ranatunga, Steve Waugh, Alan Border, Imran Khan and our own Kapil Dev. The event will telecast and placed on the internet for fans across the world.

      It is reliably learnt that these cricket icons comprising the first in the 'Champions Of The World' series, would be participating in a special charity match to coincide with the World Cup. Likewise iconic 'Champions Of The World' from the global entertainment industry would be participating in a non-competitive jamboree to coincide with the film-awards season in 2012. The icons from the entertainment industry expected to come together later this year include Steven Spielberg, John Woo, Danny Boyle and Yash Chopra.

      Says a source close to the project, "Percept is already in advanced talks with the names you've mentioned and also Harvey Goldsmith, Bob Geldof, U2's Bono, Quentin Tarantino and Michael Douglas, who's a personal friend of Shailendra Singh. All these giants of the entertainment industry along with our own Shahrukh Khan and Amitabh Bachchan will come together on one platform to announce an entertainment event at the end of 2011 or beginning of 2012 ."

      Says Shailendra Singh, "The idea behind the 'Champions Of The World' events is to bring together the most celebrated names in genre-specific bunches to India under one roof. We kick-start with cricket's six most iconized captains this week at a suburban hotel in Mumbai. We would be putting them together in an event that would go beyond what the IPL has to offer. As for the giants from the entertainment business we are close to sealing deals with some of the biggest names in Hollywood and beyond. I cannot reveal their names at this time."

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