Secretively
and
unknown
to
the
media
world,
Percept
Ltd
has
launched
a
new
global
concept
in
entertainment.
Called
'Champions
Of
World',
the
concept
will
bring
together
under
one
roof,
the
most
celebrated
super-icons
of
sports,
cinema,
music,
business
and
other
fields
of
entertainment
and
entrepreneurship.
Percept
has
chosen
to
kick
off
the
iconic
series
with
cricket.
On
Wednesday,
February
2,
six
of
cricket's
most
iconized
captains
from
the
world
over
would
be
coming
together
for
a
live
interaction
with
fans
everywhere.
The
six
international
cricket
captains,
who
are
flying
into
Mumbai
on
Wednesday
from
different
parts
of
the
world,
are
Clive
Lloyd,
Arjun
Ranatunga,
Steve
Waugh,
Alan
Border,
Imran
Khan
and
our
own
Kapil
Dev.
The
event
will
telecast
and
placed
on
the
internet
for
fans
across
the
world.
It
is
reliably
learnt
that
these
cricket
icons
comprising
the
first
in
the
'Champions
Of
The
World'
series,
would
be
participating
in
a
special
charity
match
to
coincide
with
the
World
Cup.
Likewise
iconic
'Champions
Of
The
World'
from
the
global
entertainment
industry
would
be
participating
in
a
non-competitive
jamboree
to
coincide
with
the
film-awards
season
in
2012.
The
icons
from
the
entertainment
industry
expected
to
come
together
later
this
year
include
Steven
Spielberg,
John
Woo,
Danny
Boyle
and
Yash
Chopra.
Says
a
source
close
to
the
project,
"Percept
is
already
in
advanced
talks
with
the
names
you've
mentioned
and
also
Harvey
Goldsmith,
Bob
Geldof,
U2's
Bono,
Quentin
Tarantino
and
Michael
Douglas,
who's
a
personal
friend
of
Shailendra
Singh.
All
these
giants
of
the
entertainment
industry
along
with
our
own
Shahrukh
Khan
and
Amitabh
Bachchan
will
come
together
on
one
platform
to
announce
an
entertainment
event
at
the
end
of
2011
or
beginning
of
2012
."
Says
Shailendra
Singh,
"The
idea
behind
the
'Champions
Of
The
World'
events
is
to
bring
together
the
most
celebrated
names
in
genre-specific
bunches
to
India
under
one
roof.
We
kick-start
with
cricket's
six
most
iconized
captains
this
week
at
a
suburban
hotel
in
Mumbai.
We
would
be
putting
them
together
in
an
event
that
would
go
beyond
what
the
IPL
has
to
offer.
As
for
the
giants
from
the
entertainment
business
we
are
close
to
sealing
deals
with
some
of
the
biggest
names
in
Hollywood
and
beyond.
I
cannot
reveal
their
names
at
this
time."
We
just
did.
Story first published: Wednesday, February 2, 2011, 17:11 [IST]