Actor
Shahrukh
Khan
has
tied
up
with
several
brands
for
the
promotion
of
his
mega-budget
movie
Ra.One,
but
he
has
refused
to
be
labelled
as
a
'marketing
guru'.
He
says
that
the
term
is
completely
nonsensical
because
every
actor
talks
about
his
film
and
tries
to
be
innovative
to
reach
out
to
more
people
and
keep
them
aware
about
his
film.
Talking
to
PTI,
Shahrukh
Khan
said,
"These
terms
(like
marketing
guru)
are
all
nonsensical.
I
think
every
actor
talks
about
his
films
in
some
or
the
other
way
and
like
them
I
also
do
things
when
my
film
is
about
to
release.
I
feel
I
am
no
marketing
guru." He
added,
"But
I
do
feel
in
order
to
reach
out
to
more
people
one
needs
to
be
innovative
so
that
more
and
more
people
can
be
made
aware
about
your
film."
However,
Shahrukh
Khan
has
collaborated
with
Formula
One
races,
as
a
part
of
the
inaugural
Indian
Grand
Prix.
He
has
also
tied
up
with
the
brands
like
Nokia,
Godrej
Consumer
Products,
Coca-Cola,
Cinthol,
Gitanjali
Group,
Horlicks,
McDonalds
and
others
to
promote
the
film
Ra.One
and
its
merchandise.
On
digital
front,
he
has
tied
up
with
YouTube,
UTV
Indiagames,
Sony
playstation
and
others.