Shahrukh Khan's much awaited superhero movie Ra.One seems to lose it's steam in the end of it's first week. Ra.One, released on 26th October, made quite a decent start. Though it made a good Box office collection in it's first weekend, beating rival Salman Khan's Bodyguard, it somehow fell flat in the second week.
The film's sudden downfall was evident after the theatres were seen running out of audience. According to an official and independent distributor, the occupancy on Sunday was about 40 per cent, and Monday was about 20 per cent. The film received a mixed response, while a part of audience were overwhelmed to witness their Baadshah Shahrukh Khan in a new avatar, while the others were simply disappointed.
A senior executive of a leading multiplex informed Business Standard, “The occupancy started dropping since Sunday. The weekday occupancies for Ra.One are much lower than it was for Bodyguard. The film started off very well due to the curiosity factor, with virtually packed houses, but couldn"t even sustain over the weekend".
Ra.One marketers did a brilliant job by shelling out huge amount for the film. Shahrukh Khan, who considered the film as his most ambitious project, worked extra mile to make the film a success. But, the audience response of the running week seems to disappoint Shahrukh.