Bollywood actor Shiney Ahuja, who is accused of raping his house maid, has taken legal action against a Micromax mobile phone advertisement, which takes a dig at the scandal. The Bollywood star's publicist Dale Bhagwagar has said that the advertisement amounts to willful character assassination.
The Micromax Mobile ad was rolled out last week for the Diwali festive season. The 'Bai' commercial shows a girl saying Shiney bought her a new 'Bling'. Another girl says he bought her one too. Immediately, a phone rings and a maid is shown possessing the same handset and saying, “What? Sahab bought me one."
"As we know, Shiney had challenged his conviction and the Bombay High Court has admitted his appeal, which is currently pending hearing. For the mobile company to air such a commercial influencing public opinion when Shiney's appeal is pending hearing, is equivalent to contempt of court," the PTI quotes Shiney's publicist as saying.
However in March 2010, Shiney Ahuja was sentenced to seven years prison by a sessions court in Mumbai for raping his maid in 2009. But the actor moved Mumbai High Court for justice and he was released on bail by the high court.