You
can
blame
Bangalore"s
heavy
traffic
for
half
an
hour
delay
but
not
for
over
an
hour.
Bollywood
actress
Vidya
Balan
made
the
journos
restless
by
turning
up
late
for
the
56th
Idea
Filmfare
Awards
news
conference
held
for
the
first
time
in
Bangalore
at
Leela
Palace
yesterday
(Jan
10),
but
her
charm
made
everyone
forget
all
the
woes.
And
it
was
worth
the
wait,
for
the
gorgeous
actress
shared
her
Filmfare
memories.
Vidya
said
that
her
craze
for
the
Filmfare
Awards
dated
back
to
her
childhood.
She
recalled
how
she
came
back
home
from
the
Juhu
beach
along
with
her
parents
just
to
watch
the
Filmfare
Awards
on
TV.
She
treasures
the
three
Black
Ladies
she
has
won
so
far
and
said
that
they
occupied
a
special
place
in
her
heart.
“I
hope
this
year
brings
me
another
one.
I
hope
to
get
30
Filmfare
Awards
by
the
time
I
turn
60," she
said.
The
actress
lit
a
lamp
along
with
Mr.
Tarun
Rai,
CEO
of
World
Wide
Media
and
Mr.
Himanshu
Kapadia,
Deputy
Managing
Director,
Idea
Cellular,
at
the
event
to
mark
the
last
day
of
the
public
polling
for
the
56th
Idea
Filmfare
Awards
2010
nominations,
which
started
on
January
1,
2011.
Mr.
Tarun
Rai
was
all
praise
for
Vidya.
He
said,
“Vidya
Balan
has
won
three
Filmfare
Awards
in
the
past
and
she
is
one
of
the
hottest
contenders
for
this
year
too.
Hope
she
will
win
this
time
too."
He
also
claimed
that
Filmfare
is
second
only
to
the
Oscars.
“The
stature
and
aura
of
the
Black
Lady
is
reveled
only
by
the
Oscars.
For
the
past
55
years,
receiving
a
Black
Lady
has
been
the
ultimate
recognition
for
the
film
fraternity.
I
am
sure
people
all
over
the
country
are
waiting
to
know
who
will
win
the
Filmfare
Awards
this
year,"
he
said.
Mr.
Himanshu
Kapadia
said
that
Idea"s
association
with
cricket
and
Bollywood
started
in
2005
and
that
India
would
overtake
the
West
considering
the
vastness
of
the
Indian
film
industry
and
huge
rise
in
content.
He
added
that
Idea
would
provide
Filmfare
clips
without
buffering.
“Idea
will
offer
exclusive
content
to
our
81
million
subscribers
using
2G
and
3G
platforms,
setting
new
benchmark
in
mobile
content
offerings,"
he
said.
The
56th
Idea
Filmfare
Awards
2010
will
be
held
on
January
29
at
Yash
Raj
Films
Studio,
Mumbai,
and
will
be
telecast
on
February
6
on
Sony
Entertainment
Television.