Hrithik
Roshan,
Farhan
Akhtar,
Abhay
Deol,
Katrina
Kaif
and
Kalki
Koelchin
starer
film,
Zindagi
Na
Milegi
Dobara
is
definitely
one
of
the
most
awaited
films
of
the
year.
While,
the
film
is
in
the
last
stage
of
its
making,
producer
Ritesh
Sidhwani
is
all
set
to
draw
a
promotional
strategy
for
it.
According
to
Sidhwani,
Zindagi
Na
Milegi
Dobara
will
have
a
greater
impact
on
the
people
if
its
first
teaser
promo
will
have
an
online
release
rather
than
a
theatrical
one.
Sidhwani
is
of
the
thought
that
since
the
film
targets
today's
generation,
who
are
tech-savvy,
the
film
will
have
a
greater
impact
with
an
online
premier.
The
first
teaser
will
release
online
on
May
15th.
The
makers
plan
to
hold
the
interest
of
the
audience
right
from
the
very
first
day.
For
setting
a
right
promotional
strategy
for
Zindagi
Na
Milegi
Dobara,
this
online
presence
has
been
planned.
Sidhwani
told
Mid
Day,
"Our
research
showed
that
the
core
audience
of
the
film
comprises
the
youth.
Also
the
reach
and
impact
of
online
media
is
stronger
than
we
credit
it.
Hence,
it
was
decided
that
the
very
first
communication
of
the
film
should
be
through
the
Internet.
We
will
release
the
first
theatrical
simultaneously
on
the
mobile
and
digital
platforms.
There
will
be
a
huge
build-up
leading
to
the
event
as
well."