Why Aamir Khan does not want marketing Gimmicks for Talaash?

Superstar Aamir Khan, who is currently shooting in Chicago for Dhoom 3, is super excited about the theatrical promo of Talaash and the buzz it has created. Insiders says that Aamir Khan is so confident about the story of Talaash that he has asked the marketing team to avoid any marketing gimmicks and just to focus on the promo of the film.

Talking about Talaash, Aamir Khan told a leading daily, "The promotion work on Talaash has begun, and though I am in Chicago, I'm very much involved in the whole process, thanks to the internet."

Aamir Khan further added, "Talaash is a thriller that shows a city's night life, underbelly, hookers... At the moment, my sights are trained on Talaash. It is also my first release after Dhobi Ghat. Reema Kagti (Honeymoon Travels Pvt Ltd fame) has been great to work with. I find her to be an excellent director."