Aishwarya Rai Bachchan creates euphoria in Kerala!

Her name is more than enough to evoke mass hysteria. This euphoria was expected as the world's most beautiful woman Aishwarya Rai Bachchan was present in Kochi for the inauguration of the first Kalyan Jewellers store. Thousands of Aishwarya's fans had flanked on the roads, in order to have a glimpse of their favourite star.

A special stage was made anticipating such a large crowd outside the store for her to address the fans before she went ahead with the formalities of the launch of the store. Ash along with Malayalam superstar Dileep inaugurated the jewellery store and then addressed a select invitee list of ministers, mayors, guests and the media, where she spoke about her connection with Kerala which she addressed as GODS OWN COUNTRY.

Aishwarya looked beautiful and adorable in her off-white lehenga. Some time back, Ash was caught in a controversy, saying that the recent pictures of the actress that was shot for Kalyan Jewellers are heavily photoshopped.