Akshay Kumar's publicity gimmick for Rowdy Rathore
News
oi-Tarneet
By Puri
Bollywood
is
getting
more
creative
and
innovative
with
its
marketing
strategies.
Recently,
men
dressed
as
sperms
danced
at
the
music
launch
of
Vicky
Donor,
and
Ajay
Devgn
and
Anil
Kapoor
raced
on
the
F1
track
to
promote
Tezz.
And
now,
Akshay
Kumar
is
planning
to
do
a
nationwide
contest
to
hunt
for
the
rowdies.
The
chosen
gang
of
rowdies
will
promote
Rowdy
Rathore
with
Akshay
Kumar
in
all
the
major
cities.
According
to
a
leading
website,
The
Rowdy
Hunt
will
take
place
in
Ahmedabad,
Hyderabad,
Jaipur,
Lucknow,
Mumbai
and
New
Delhi.
Out
of
all
callers,
the
radio
station’s
RJ
will
select
the
best
five
rowdies
of
each
city
on
the
‘rowdy
meter’.
An
insider
close
to
the
movie’s
marketing
team
said,
“Listeners
will
be
encouraged
to
bring
out
their
pent
up
frustration
and
put
it
to
a
good
use.
Akshay
is
personally
excited.
He
has
already
been
informed
in
detail
about
it.”
Rowdy
Rathore
is
directed
by
Prabhu
Deva
and
it
also
stars
Sonakshi
Sinha
in
the
lead
role.