Amitabh Bachchan talks about Shahrukh, Akshay and Rajinikanth
News
oi-Tarneet
By Puri
Megastar
Amitabh
Bachchan
is
amused
by
Bollywood's
current
obsession
with
marketing
films
and
the
crores
spent
to
draw
attention
of
the
audience.
On
his
blog,
Amitabh
Bachchan
talked
about
how
actors
like
Akshay
Kumar
and
Shahrukh
Khan
leave
no
stone
unturned
to
promote
their
films.
Amitabh
wrote,
"Gosh
I
fail
to
even
imagine
the
various
'technologies'
that
are
put
into
use
for
attention
to
be
drawn
towards
a
particular
film.
Spend
tons
of
money,
almost
the
entire
budget
of
the
film
at
times,
to
get
in
the
audience
for
that
crucial
first
week
and
rest.”
Big
B
further
added,
"During
the
time
I
was
hosting
Bigg
Boss,
Akshay
had
come
along
to
be
a
part
of
the
programme
to
promote
one
of
his
films.
After
finishing
his
stint
he
needed
to
rush
back
to
Mumbai
to
attend
another
programme
on
TV
for
the
same
promotion.
I
asked
him
why
he
was
rushing
around
like
this.
He
said,
almost
apologetically
–what
to
do
sir
ji,
one
has
to
do
this!!"
"On
a
casual
conversation
with
Shahrukh
once,
he
told
Abhishek
I
think
'I
am
very
good
at
marketing,
if
you
ever
need
any
help
on
that,
let
me
know'," the
veteran
actor
said.
Amitabh
said
he
is
not
capable
of
such
marketing,
but
has
to
succumb
to
it
unwillingly
due
to
the
demands
of
the
times.
"I
am
not
a
salesman
and
to
expect
this
talent
from
me
would
be
wishful
thinking.
But
the
region
and
area
of
work
that
we
function
in,
has
made
it
mandatory
for
all
of
us
to
succumb
unwillingly
into
the
depths
of
its
operations."
"I
asked
Rajinikanth
once
what
he
thought
of
all
this...
He
gave
me
a
simple
answer.
'I
am
an
actor
Amit
ji,
not
a
salesman.
What
is
the
need
to
go
and
sell
myself.
If
a
film
is
good
it
will
be
patronised,
if
not
it
shall
not.
No
amount
of
selling
shall
drive
a
paying
audience
into
the
theatre,
if
basic
factors
are
not
in
place.'
End
of
argument!" Bachchan
said.