Ek
Deewana
Tha,
under
the
Fox
Star
India
banner
has
been
soaring
up
the
popularity
charts
recently.
Termed
as
the
first
Hindi
Romantic
musical,
the
movie
has
gained
prominence
through
the
magical
composition
of
AR
Rahman"s
music
which
has
been
interwoven
with
the
enchanting
lyrics
penned
by
Javed
Akhtar.
Amy
Jackson
and
Prateik
Babbar,
the
cast
of
the
movie,
have
also
started
grabbing
the
limelight
everywhere.
And
if
that"s
not
enough,
Fox
Star
India
has
gone
ahead
to
start
the
Deewangi
series,
exclusively
for
Valentine's
day
in
association
with
123
Greetings.
The
Deewangi
Series
is
a
line
of
greeting
cards
based
on
the
movie
Ek
Deewana
Tha.
It
is
a
series
of
cards
made
especially
for
February
14th.
The
content
of
the
card
has
been
written
from
the
perspective
of
all
the
Deewanas
in
general.
With
words
like
“A
Promise
To
Hold
On:
You
are
the
only
one
I
need
to
live
a
beautiful
life!"
The
cards
reflect
clearly,
the
feelings
of
a
person
who"s
deeply
in
love
with
his
girl.
The
card
also
features
images
of
Jessie
and
Sachin
from
the
movie.
The
Deewangi
series
was
launched
earlier
this
week
on
the
123
Greetings
portal.
It
has
already
become
very
popular
among
all
the
fans,
especially
those
who
want
to
spend
a
special
valentine
with
their
loved
ones
this
year.
The
movie
Ek
Deewana
Tha
will
be
released
in
theatres
on
February
17,
2012,
under
the
Fox
star
India
banner.