Yash
Raj
Films
(YRF)
along
with
director
Kabir
Khan
have
used
a
unique
promotional
strategy
to
promote
Ek
Tha
Tiger.
They
have
premiered
the
first
song
'Mashallah'
of
the
movie
Ek
Tha
Tiger
in
popular
Gaiety
theatre,
Mumbai,
today.
Superstar
Salman
Khan
launched
the
screening
of
the
first
song.
It's
a
know
fact
that
even
in
the
age
of
multiplexes,
it's
the
single
screen
crowd
that
helps
in
making
a
film
a
blockbuster.
So,
the
Ek
Tha
Tiger
team
decided
to
gauge
the
response
first
at
a
single
screen
theatre.
Taking
about
the
launch
of
the
song
director
Kabir
Khan
tweeted,
"Looking
forward
to
the
launch
of
the
1st
song
from
#EkThaTiger
on
the
12th
at
Gaiety
in
Bandra...
Will
be
fun...
&
madness
:-)"
After
watching
the
song
Komal
Nahta
wrote:
Mesmerising!
Brilliant!!
The
Mashallah
Song
from#EkThaTiger
has
been
Extraordinarily
picturised...Just
watchng
it.
Great
repeat
value.
Salman,
Kat
great
:-)
On
the
launch
when
Salman
Khan
said,
"Katrina
is
Mashallah",
then
Katrina
Kaif
too
quickly
replied,
"Salman
is
Mashallah
of
the
industry."
EK
Tha
Tiger
stars
Salman
Khan
and
Katrina
Kaif
in
the
lead
roles.
The
movie
is
all
set
to
release
on
15th
August,
2012.