Shahrukh Khan turns the brand ambassador of Prayag Film City

Superstar Shahrukh Khan's love for West Bengal has yet again pulled the actor to the state. Khan has now become the brand ambassador of a state-of-the-art integrated film city, which will be thrown open next weekend in West Midnapore district.

Shahrukh is also the brand ambassador of West Bengal. Khan, who was present at the inauguration of the 17th Kolkata film Festival last November, accepted Chief Minister Mamata Banerjee's proposal to become brand ambassador of the state.

Talking to the PTI, SRK expressed his happiness and excitement after turning the ambassador for Prayag Film City. The Bollywood Baadshah is also the owner of the IPL franchise team Kolkata Knight Riders (KKR).