Producer
Ashi
Dua,
who
is
looking
forward
to
the
release
of
Bombay
Talkies,
which
boasts
star
cast
like
Amitabh
Bachchan,
Katrina
Kaif
and
Rani
Mukherjee,
says
she
will
not
use
the
star
power
to
promote
the
film.
Bombay
Talkies,
which
is
a
celebration
of
Indian
cinema
completing
100
years,
is
a
collection
of
four
films
directed
by
Anurag
Kashyap,
Zoya
Akhtar,
Dibakar
Banerjee
and
Karan
Johar.
There
are
four
different
stories
and
will
showcase
Bachchan,
Kaif,
Mukherjee,
Randeep
Hooda,
Ranvir
Shorey,
Nawazuddin
Siddiqui,
Sadashiv
Amrapurkar
and
Saqib
Saleem
in
different
films.
"We
will
not
use
stars
to
promote
the
film.
We
will
use
the
four
directors
for
promotions.
They
are
the
face
of
this
film.
We
will
reach
out
to
print,
electronic
media,
have
events,
etc," Ashi
Dua
told
PTI.
"It
is
true
that
the
industry
is
star
driven
and
will
remain
so.
But
this
is
one
step
on
our
part
to
promote
the
film
in
the
name
of
directors.
We
have
great
stars
who
are
ruling
for
over
25-30
years."
The
star
driven
phenomenon
will
continue
to
exist
in
the
industry.
But
we
also
want
audience
to
watch
a
film
entirely
because
of
the
content
it
has
and
the
director
who
has
made
it
and
not
because
of
a
star
alone," she
said.
Ashi
states
that
it
was
the
requirement
of
the
film
to
rope
in
stars.
"We
have
an
ensemble
cast
in
place.
We
are
happy
that
they
all
agreed
to
do
the
film,"
she
said.