Emraan Hashmi to go on a cash hunt in 16 cities

Actor Emraan Hashmi, who is all set for his upcoming release Ghanchakkar, will travel to 16 cities across the country looking for cash as part of promotional activity. Director Raj Kumar Gupta says it would be fun to promote the funny drama in this manner.

Talking to the IANS, Gupta said, "There are some very exciting promotional plans around 'Ghanchakkar'.This one has fun and a big thrill element to it, just like the movie. The film has Emraan hunting for his money and the (promotional) activity is a straight fit to the storyline. The logistics are being worked out by UTV currently. It will be fun to promote the film like this."

A while ago, it was reported that Emraan and Vidya will be promoting the film in the local trains. Sources informed IANS, Mumbai local trains play a vital role in the film, so "when promotion strategies were being discussed, promotions on train was considered an important idea". "Emraan and Vidya are set to promote the film on the local trains in four cities including Mumbai, Delhi, Indore and Lucknow," the source added.

IANS