Bollywood
actor
John
Abraham
has
lent
his
name
to
PowerLight
A
Village,
an
initiative
to
provide
solar
electricity
to
remote
villages
across
the
country.
He
has
urged
his
fans
to
join
in
the
effort.
The
social
campaign
has
been
launched
by
Garnier
Men,
which
has
kept
true
to
its
tagline
'take
care'.
"This
is
an
amazing
and
powerful
initiative,
which
will
help
us
spread
light
across
hundreds
of
villages
by
using
natural
resources
like
solar
energy.
I
urge
all
my
fans
to
get
out
and
make
difference
and
'take
care'
of
not
only
themselves
but
the
ones
around
them
as
well," John
said
in
a
statement.
Garnier
Men
has
collaborated
with
Chirag
Rural
Development
Foundation
(Project
Chirag)
as
their
implementation
partner.
The
foundation
has
been
championing
the
cause
of
rural
electrification
and
has
been
instrumental
to
cater
to
over
125
Indian
villages.
The
initiative
will
provide
villagers
with
one
solar
lamp
that
also
has
an
in-built
mobile
charging
unit,
one
solar
tube
light
and
one
solar
panel
to
charge
their
equipment.
The
campaign
aims
at
creating
awareness
among
consumers
to
contribute
through
their
pledges
on
social
media.
It
will
be
driven
via
digital,
allowing
Garnier
Men's
Facebook
followers
to
contribute
virtually
to
the
electrification
drive.
Every
like,
share
and
comment
will
contribute
a
predetermined
unit
of
energy.