PVR
Ltd.,
the
largest
and
premium
film
entertainment
company
in
the
country,
recently
announced
the
launch
of
its
third
multiplex
in
Bangalore
at
Phoenix
Market
City
Mall.
Developed
by
Phoenix
Group,
the
mall
is
located
at
Whitefield
Main
Road,
Mahadevapura.
The
9-screen
multiplex
is
spread
over
two
floors
with
4
screens
on
the
ground
floor
and
5
screens
on
the
second
floor.
Complete
with
prime
and
recliner
seating
totalling
1,492,
the
multiplex
makes
PVR
the
largest
cinema
chain
in
Bangalore
both
in
terms
of
number
of
cinemas
and
screen
count.
PVR
already
operates
two
properties
at
Forum
Mall
and
Orion
Mall
totalling
22
screens
besides
the
two
properties
of
Cinemax
comprising
10
screens.
With
the
launch
of
this
multiplex,
PVR's
PAN
India
footprint
extends
to
374
screens
in
87
cinemas
spread
across
36
cities.
Considering
Bangalore
as
a
well-known
IT
hub,
the
property
has
been
designed
in
a
manner
with
interiors
mimicking
the
inner
workings
of
a
machine
while
the
exterior
referring
to
the
outer
shell
of
a
computer.
Conceptually,
the
space
is
an
abstraction
of
circuitry
depicting
the
idea
of
energy
travelling
from
node
to
node
within
a
'system'
portrayed
metaphorically
throughout
the
theatre.
The
newly
constructed
PVR
multiplex
at
Market
city
was
inaugurated
by
renowned
Bollywood
stars
Ranveer
Singh
and
Sonakshi
Sinha
along
with
Mr
Ajay
Bijli,
Chairman
Managing
Director,
PVR
Ltd.
Speaking
on
the
occasion,
Mr
Ajay
Bijli,
Chairman
and
Managing
Director,
PVR
Ltd,
said,
"There
is
a
growing
appetite
for
good
entertainment
in
India
and
considering
the
technology
enriched
Bangaloreans,
we
had
tried
to
match
their
tastes
with
the
finest
movie
experience
in
respect
to
picture
clarity
and
sound.
With
no
dearth
of
entertainment
in
the
city
burgeoning
with
massive
shopping
malls,
pubs,
art
galleries
and
auditoriums,
PVR
has
strategically
planned
its
third
multiplex
for
the
people
of
the
city
to
catch
up
their
favourite
movies."
PVR
cinema
at
Phoenix
Market
City
will
serve
a
specialised
and
wide
menu
ranging
from
frozen
treat
(gelatos),
pizzas,
dimsums
to
fries
&
sandwiches.
Beyond
the
popcorn
and
nachos,
the
cinema-goers
can
also
relish
real
coffee
at
the
Café
Coffee
Day
lounge
inside
the
cinema.
The
multiplex
incorporates
the
best
in
class
cinema
technology
such
as
2K
Digital
projection,
7.1
Dolby
surround
sound,
3D
enabled
silver
screens
with
3-way
JBL
speakers.
About
PVR
Ltd
PVR
is
the
largest
and
the
most
premium
film
entertainment
company
in
India
and
is
listed
as
the
Most
Trusted
Brand
in
the
Category
of
Entertainment
by
The
Brand
Trust
Report,
2013.
PVR
currently
operates
a
cinema
circuit
consisting
of
374
screens
in
87
cinemas
in
36
cities
across
India.
The
premium
brand
of
the
multiplex
'PVR
Premiere'
comprises
the
Gold
Class
Cinemas
catering
to
the
esteemed
urban
consumers
with
numerous
facilities.
Redefining
the
cinema
viewing
experience
for
the
movie
aficionados,
PVR's
Director
Cut
is
the
newest
foray
in
luxury
cinema.
Further,
with
an
aim
to
provide
world-class
immersive
viewing,
PVR
opened
IMAX®
Theater
at
PVR
Forum,
Bangalore
and
ECX
(Enhanced
Cinema
Experience)
at
Orion
Mall,
Bangalore
&
Kurla,
and
Mumbai.
PVR
recently
acquired
Cinemax
India
Limited
emerging
as
India's
largest
multiplex
chain.
The
company
through
its
subsidiary,
'PVR
Pictures'
is
involved
in
distribution
of
Indian
and
International
films
across
India
and
also
supports
independent
filmmakers
by
releasing
their
films
under
'PVR
Director's
Rare'
banner.
Its
other
new
subsidiary
PVR
Leisure
Limited,
a
joint
venture
between
PVR
Ltd
and
L
Capital,
focuses
on
rolling
out
F&B
and
retail
entertainment
concepts
including
but
not
limited
to
Hospitality
and
Leisure/Gaming.
The
company's
existing
retail
entertainment
venture
PVR
bluO
that
currently
encompasses
Bowling
Alleys,
Karaoke
rooms,
Gaming
Lounges
with
5
centers
across
Gurgaon,
Delhi,
Pune
and
Bangalore
forms
a
part
of
the
new
subsidiary.