In
recent
few
years,
we
have
seen
the
Bollywood
industry
have
come
up
with
some
unique
concepts
and
ideas
of
movie
promotions.
The
latest,
we
see
Emraan
Hashmi-Vidya
Balan's
upcoming
movie
Ghanchakkar,
which
will
be
soon
promoted
in
the
local
trains.
Sources
informed
IANS,
Mumbai
local
trains
play
a
vital
role
in
the
film,
so
"when
promotion
strategies
were
being
discussed,
promotions
on
train
was
considered
an
important
idea".
"Emraan
and
Vidya
are
set
to
promote
the
film
on
the
local
trains
in
four
cities
including
Mumbai,
Delhi,
Indore
and
Lucknow," the
source
added.
Last
year,
Vidya
Balan
was
spotted
promoting
her
movie
Kahaani
in
a
BEST
bus.
Surprisingly,
the
actress
was
seen
in
her
pregnant
avatar
during
the
promotions.
Directed
by
Rajkumar
Gupta,
Ghanchakkar
is
all
set
to
release
on
June
21.